Keep Your Wellness Momentum Going

  • Heart Health

    Support your body's powerhouse

  • Detox & Cleansing

    Formulas to refresh and renew

  • Fitness & Energy

    Fuel your daily adventures

  • Immune Support

    Fortify your body's natural defenses

  • Calming Stress

    Find your Zen

  • Sleep Support

    Catch Z's with more ease

    We don’t competewith Nature.We learn from it.

    By sourcing ingredients in their purest form and applying decades of expertise, we help turn Earth’s raw potential into daily support for how your body functions best. Earth leads. We help deliver it, daily.

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    50+ years delivering daily doses of Earth. 

     


    The Hughes family becomes the original herb encapsulators, starting with spicy capsicum/cayenne pepper.

    Quality Assurance Department officially opens, committing to guaranteed purity & potency as organizational cornerstone.

    IPO launches “NATR” onto the NASDAQ stock exchange, where it still trades today.

    Distribution expands overseas, beginning across the South Pacific (Now available in more than 40 countries!)

    In-house manufacturing facility triples in size to meet growing demand & expanding product portfolio.

    The Hughes Center for Research & Innovation opens, featuring clinics and product study laboratories.

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    Manufacturing facility converts to 100% powered by solar energy, and earns TRUE Zero-Waste Gold certification.

    We continue to redefine what’s possible in natural wellness by pioneering new herbal solutions for every aspect of your health. This year alone, we’ve tapped into Earth’s power to bring you groundbreaking supplements like Brain Edge. And there’s so much more to come!

    And We Never Stop Improving

    Our crafting facilities and practices have earned the following certifications, validating our unwavering commitment to product purity and overall quality:

    We Continue to Pioneer Newer, Better Formulas

    Every batch we craft undergoes rigorous quality testing, allowing us to guarantee the purity and potency of our supplements. As the Herbal Experts, we employ validated testing methods, using state-of-the-art equipment, for your health and peace of mind.

    Our Partnerships

    In our efforts to promote responsible sourcing, education, and supplier engagement in our industry, we are participating members of a number of trade associations and sustainability-rated organizations.